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I'M ELMO

There’s nothing I enjoy more than traveling. I love exploring new places, trying new experiences, and seeing the world from different perspectives.

Finnish creative specializing in design, branding, and visual communication.
Curiosity shapes everything I do, which is why I describe myself as a "Serial Learner"
- constantly exploring, refining, and creating.

BASELINE

Brand identity concept for Baseline, created as an independent design exploration.

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AYBEL

Brand identity concept for AYBEL, a self-initiated brand project for a modern learning platform.

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STAFFI

This data-driven packaging project was developed as part of my Bachelor’s thesis exploring the role visual elements in packaging and how they reshape the perception of Bag-in-Box wine. Through research into consumer behavior and trends, I identified how packaging influences trust, quality perception, and purchase intent.

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DIGITAL ART

Digital art is a personal passion that fuels my creativity and helps me develop as a designer.

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OP SPEC AD (PERSONAL TRAINING PROJECT)

A spec ad for OP Pohjola. I used it as a challenge to level up my 3D modeling in Blender, refine my motion graphics work in Apple Motion, and work on my sound design skills.

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I’m Elmo Pyykkö, a Finnish BBA graduate from Tampere University of Applied Sciences and KEDGE Business School.

My academic background specializes in leadership, finance, and innovation management, yet my true passion lies in visual design and creative thinking. I enjoy working at the intersection of strategy and creativity, where analytical insight meets compelling visual communication. Whether building brand identities, designing digital content, or developing concepts from scratch, I aim to create work that is both meaningful and visually engaging.

Curiosity drives everything I do. I’m constantly learning new tools, exploring design trends, and refining my skills to grow as a creative professional.

FOCUS+

Focus+ is a beverage brand that I curated in a marketing class at KEDGE Business School. The project involved developing the brand from concept to launch strategy, including product positioning, target audience definition, packaging design, and marketing communication.

ALBUM COVER ART

I created the cover art for an upcoming music project, designing a visual identity that reflects the artist’s style and the tone of the music. While the album has not yet been published, this project allowed me to practice concept development, typography, and illustration in a music and branding context.

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