This page presents the work developed as part of my Bachelor’s thesis, combining research with practical brand creation through the Staffi project. The thesis explored how strategic design and packaging influence consumer perception, particularly within the wine sector. Staffi became the creative case study where insights from data and market analysis were translated into a concrete visual identity and packaging concept.

The project demonstrates my approach to design as a bridge between creativity and strategy, turning research findings into functional, branding solutions that are relevant in the Finnish wine market.

This is a project that I am very proud of. You can read the full thesis under the thesis image.